If you’ve come across companies using Facebook business pages, you’ve probably wondered how to get one for your business. A Facebook business page is a fantastic tool for marketing your business because it places your brand in the middle of the world’s most popular social network. It’ll help your business connect and engage with customers, meet new ones and will help spread your business message via their friends’ network.
Similar to a personal profile page, you’ll be able to post status updates on the Wall: company information, links to websites, pages and blogs, pictures and videos, ask questions via discussions and announce events. It doesn’t take long to set up a new Facebook Business page and you’ll get a wall, info, discussions and review tabs.
What’s next? How do you actually build the number of fans and convert those fans into customers?
Why you should have a Business Fan Page?
Facebook Pages allow a business to “Publish to the Stream” (this shows up on your fans’ homepage);
Pages allow a business to engage fans with Rich Media (video, pictures, events);
Facebook Pages let you analyse how fans are interacting with your Page using the Page Insights;
Pages let a business increase SEO (pages are indexed by search engines and show up in higher Google™ keyword searches).
What’s so special about Facebook?
Facebook is a social network with more than 350 million active users;
50% of active users log on to Facebook in any given day;
There are more than 1.6 million active Pages on Facebook;
More than 700,000 businesses have active Pages on Facebook;
Average user has 130 friends on the site;
The average Facebook user becomes a fan of 2 Pages each month;
There are more than 65 million active users accessing Facebook through their mobile devices.
When a visitor arrives at your Page, you have just an instant to convert them to a Fan. If they push the Like button, they have just given you permission to market to them on Facebook. The best way to do this is with a visually engaging Facebook Landing Tab. No matter how visitors arrive to your page – they go to a your Custom Facebook Landing Tab first!
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